SANDISK LAUNCHES SLOTRADIO PLAYER AND CARDS
Plug-and-Play Model
Offered by the Card-Plus-Player Format Radically Lowers the Entry
Barriers to Enjoying Digital Music, Ushering in a New Medium for
Digital Music Consumption
CES 2009, South Hall,
Booth # 30659, LAS VEGAS - January 7, 2009 - SanDisk
Corporation (NASDAQ: SNDK), the inventor and world's largest
supplier of flash storage cards, today unveiled the new Sansa®
slotRadio™ player and companion line of slotRadio music cards
designed especially for the casual music consumer. The Sansa
slotRadio player is a small, stylish, portable music device that
comes bundled with a slotRadio card preloaded with 1,000 songs
handpicked from the Billboard® charts, and professionally arranged
into a variety of genre-themed playlists.
"slotRadio's unprecedented simplicity will have even the most
time-pressed music fans enjoying a huge range of music in no time,"
said Daniel Schreiber, senior vice president and general manager,
SanDisk. "1,000 handpicked songs in your pocket with zero downloads
makes enjoying digital music easier than ever. Never before has
music been this accessible."
The immediacy of the plug-and-play model offered by the
card-plus-player format ushers in a new way for consumers to enjoy
music. To date, portable music devices typically required software
installations, followed by time-consuming music selection and
file-by-file downloading, topped off with cable connections and
synchronization.
"slotRadio dramatically lowers these barriers, offering a
genuine alternative to existing options," said Noam Kedem, vice
president of product management, SanDisk. "This makes slotRadio a
perfect player for the pressed-for-time mom, the harried traveler,
the can't-stop-now fitness fanatic, as well as anyone who just
wants to kick back and discover new songs, or re-discover a
timeless favorite."
The player comes bundled with a slotRadio mix card containing
1,000 songs. It features a variety of playlists from Billboard's
charts, including rock, contemporary, country, and others organized
into themes such as "chillout," "workout" and more. While songs
cannot be removed from the card, users can easily navigate between
the playlists, and skip through songs at the press of a button.
"slotRadio offers a uniquely uncomplicated portable digital
music experience, combining the music discovery aspects of radio
with consumer choice in genre selection," said Susan Kevorkian,
Program Director, Consumer Markets at IDC. "Solutions like
slotRadio that offer competitively priced, straightforward new ways
to acquire and interact with music will play a key role in driving
demand among new and existing digital music device and service
users as those markets continue to evolve."
Priced at $99.99 (MSRP)-including the 1,000 song card-the
die-cast aluminum player also features a 1.5" OLED screen for
viewing artist and song information, a FM radio and even an
integrated, handy belt clip for hands-free listening. Additional
1,000 song, genre-specific and themed slotRadio cards will be sold
separately at $39.99 MSRP.
The Sansa slotRadio player is expected to be available for
purchase online at sansa.com and
at more than 4,400 RadioShack stores nationwide in Early 2009.
The Sansa slotRadio cards are designed to be interchangeable
with any slotRadio player and will be also compatible with the
Sansa® Fuze™ line of MP3 players.
The Sansa slotRadio Player expands SanDisk's Sansa audio/video
product family, which includes the recently introduced slotMusic™
player and cards for avid fans, the popular Sansa Fuze™ and the
small Sansa® Clip. For more information on SanDisk's Sansa
audio/video product line, visit www.sansa.com.
About SanDisk
SanDisk Corporation, the inventor and world's largest supplier of
flash storage cards, is a global leader in flash memory - from
research, manufacturing and product design to consumer branding and
retail distribution. SanDisk's product portfolio includes flash
memory cards for mobile phones, digital cameras and camcorders;
digital audio/video players; USB flash drives for consumers and the
enterprise; embedded memory for mobile devices; and solid state
drives for computers. SanDisk is a Silicon
Valley-based S&P 500 company, with more than half its sales
outside the United States.
SanDisk's web site/home page address: http://www.sandisk.com
SanDisk's product and executive images can be downloaded from http://www.sandisk.com/corporate/mediakit
SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk
Corporation, registered in the United States and other countries.
The Sansa logo and slotRadio mark and logo are trademarks of
SanDisk Corporation. The microSD mark and logo are trademarks of
SD-3C, LLC. Other brand names mentioned herein are for
identification purposes only and may be trademarks of their
respective holder(s).
This press release contains certain forward-looking statements,
including specifications, applications, markets, customer
acceptance and customers that are based on our current expectations
and involve numerous risks and uncertainties that may cause these
forward-looking statements to be inaccurate. Risks that may cause
these forward-looking statements to be inaccurate include among
others: our products may not perform as expected, no security
technology can be guaranteed to be 100% secure, new products may
not be released when or in the capacities expected, demand for our
products may grow more slowly than our expectations, there may be a
slower adoption rate for products in new markets that we are
targeting, and the other risks detailed from time-to-time under the
caption "Risk Factors" and elsewhere in our Securities and Exchange
Commission filings and reports, including, but not limited to, our
annual report on Form 10-K and our subsequent quarterly reports on
Form 10-Q. We do not intend to update the information contained in
this press release.