Network operators can now freely distribute preloaded and
downloaded content on removable memory cards, while restricting the
accessibility of such premium content to only their network
subscribers. This valuable content protection service is made
possible by enabling memory cards to authenticate user credentials
via data on the SIM card.
SanDisk and LG Electronics have worked closely to implement
this new technology on the LG KC910 Renoir handset. SanDisk's
unique technology brings flexible storage-based services to network
operators by allowing IP connectivity to the memory card in the
handset. The memory card serves as a network node that is remotely
manageable by the operator using industry-standard TCP/IP and OMA
Smart Card Web Server.
"With this advanced technology, handset manufacturers and
MNOs will be able to meet the increasingly sophisticated demands of
consumers who want easy access to premium content on their mobile
devices," said Amir Lehr, senior director, business development,
SanDisk. "The new LG KC910 Renoir highlights SanDisk's
storage-based service delivery technology that is designed to
enhance an MNO's ability to facilitate content usage in a flexible
manner and lets service providers customize their method of content
distribution."
LG Electronics' quick adoption of new technologies like the OMA
SmartCard Web Server (SCWS) standard, allows the subscriber's SIM
card to be used as an authorization server. Frédéric Christophe,
director standard and engineering at LG Electronics European
R&D center said, "True to our commitment to provide the most
advanced mobile handset designs and user experience, LG Electronics
is proud to pioneer in the area of Smart Card Web Server
implementations and to offer this breakthrough storage-based
service from SanDisk to the end-users, based on the MNO secure
element (the SIM card) and the mobile handset interface and
capabilities at their best."
About SanDisk
SanDisk Corporation, the inventor and world's largest supplier of
flash storage cards, is a global leader in flash memory - from
research, manufacturing and product design to consumer branding and
retail distribution. SanDisk's product portfolio includes flash
memory cards for mobile phones, digital cameras and camcorders;
digital audio/video players; USB flash drives for consumers and the
enterprise; embedded memory for mobile devices; and solid state
drives for computers. SanDisk (
www.sandisk.com/corporate)
is a Silicon Valley-based S&P 500 company, with more than half
its sales outside the United States.
About LG
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and
technology innovator in consumer electronics, home appliances and
mobile communications, employing more than 82,000 people working in
114 operations including 82 subsidiaries around the world. With
2007 global sales of USD 44 billion, LG is comprised of four
business units - Mobile Communications, Digital Appliance, Digital
Display and Digital Media. LG is the world's leading producer of
mobile handsets, flat panel TVs, air conditioners, front-loading
washing machines, optical storage products, DVD players and home
theater systems.
LG Electronics Mobile Communication Company (LG) is a leading
producer of mobile handsets. LG creates handsets that provide
optimized mobile experience to customers around the world with its
cutting-edge technology and innovative handset design capabilities.
With advanced wireless solutions, LG is rapidly expanding its
presence and market share globally. For more information, please
visit
www.lge.com.
SanDisk and the SanDisk logo are trademarks of SanDisk
Corporation, registered in the United States and other countries.
Other brand names mentioned herein are for identification purposes
only and may be the trademarks of their respective
holder(s).
This press release contains certain forward-looking
statements, including expectations for new product introductions,
specifications, applications, markets, customer acceptance and
customers that are based on our current expectations and involve
numerous risks and uncertainties that may cause these
forward-looking statements to be inaccurate. Risks that may cause
these forward-looking statements to be inaccurate include among
others: market demand for our products may grow more slowly than
our expectations, there may be a slower adoption rate for these
products in new markets that we are targeting, our products may not
be available when we anticipate, our products may not perform as
expected, no security technology can be guaranteed to be 100%
secure, and the other risks detailed from time-to-time under the
caption "Risk Factors" and elsewhere in our Securities and Exchange
Commission filings and reports, including, but not limited to, our
annual report on Form 10-K and our subsequent quarterly reports on
Form 10-Q. We do not intend to update the information contained in
this press release.