SANDISK ANNOUNCES SERVICE DELIVERY CARD DESIGNED FOR MOBILE NETWORK OPERATORS
Mobile World Congress, Hall 8, Booth #8C 129 -
Barcelona, Spain, February 16, 2009-SanDisk Corporation
(NASDAQ:SNDK), the inventor and world's largest supplier of flash
storage cards, today announced the SanDisk® Service
Delivery Card (SDC), a high capacity custom memory solution based
on a microSD™ card and designed specifically for the
Mobile Network Operator (MNO). The unique capabilities of the
SanDisk Service Delivery Card enable MNOs to configure local
storage to streamline data delivery, improve high capacity memory
performance and integrate with network applications and services to
enhance the user experience.
This new product family comes with Operator-managed features and
options to reserve memory for key applications and services. To
address Operators' needs for in-store and out-of-box consumer
education, the SanDisk SDC can be pre-loaded with a Service
Discovery experience, customized for each MNO, to promote awareness
and increase adoption of Operator services.
"We're introducing our first products in a new family of high
performance, microSD memory solutions specifically designed to meet
the custom needs of MNOs worldwide," said Yoram Cedar, executive
vice president and general manager, OEM and Corporate Engineering,
SanDisk. "These customized cards highlight applications and
services for the MNO and show end users how to get the most out of
their mobile experience."
The SanDisk Service Delivery Card provides Operators with the
freedom to deliver the latest applications, content and access to
services through a physical media channel to the handset. The SDC
can be customized to deliver a complete MNO-branded experience that
includes unique packaging, accessories and customizable Service
Discovery software. SanDisk will also provide services to pre-load
data, applications and promotional offers, as well as integrate
with existing MNO services.
Sample Benefits of the SDC for MNO:
- Custom MNO branded service discovery
experience that introduces end users to Operator applications and
services that result in increased Service Attach Rates
- A physical delivery mechanism to quickly deliver a consistent
MNO-branded user experience across a wide range of handsets from
multiple vendors
- Customized card capabilities for integration
with "value added network service offerings"
- Intelligent, network-aware memory solution
binds data to the network
- Launch and install of MNO applications on
handsets
Supports Smart Card Web Server and Delivery of Web
Applications to Mobile Devices
SanDisk's new family of Service Delivery Cards for MNOs features
the latest Smart Card Web Server (SCWS) technology. Service
Delivery Cards with the embedded web server provide the necessary
high speed interface and storage capacity for web content and
services on today's handsets. In addition, powerful search and
content management capabilities of the IP-enabled SDC can be
utilized by handset manufacturers to speed access to local
data.
Cedar continued, "The establishment of global high speed
cellular networks has given rise to a new era of mobile computing,
featuring access to applications, services and data right from the
palm of your hand. The embedded Smart Card Web Server opens a
channel to our Service Delivery Cards using industry-standard IP
protocols to facilitate Operator delivery of these new
services."
As an active member of the SIMalliance, SanDisk recently
demonstrated IP-enabled memory technology with the ability to
interface with the SIM as a means to accelerate the deployment of
popular entertainment, social networking, enterprise and
Internet-based services.
The SanDisk Service Delivery Card for MNOs is available in
capacities that range from 1-gigabyte 1 (GB) to 16GB.
For more information or to view a demonstration of the SDC at
Mobile World Congress, stop by the SanDisk booth in Hall 8, Booth
#8C 129 or contact Liat Weinblat at Liat.Weinblat@sandisk.com
For more information please visit www.sandisk.com
About SanDisk
SanDisk Corporation, the inventor and world's largest supplier
of flash storage cards, is a global leader in flash memory - from
research, manufacturing and product design to consumer branding and
retail distribution. SanDisk's product portfolio includes flash
memory cards for mobile phones, digital cameras and camcorders;
digital audio/video players; USB flash drives for consumers and the
enterprise; embedded memory for mobile devices; and solid state
drives for computers. SanDisk (www.sandisk.com/corporate)
) is a Silicon Valley-based S&P 500 company, with more than
half its sales outside the United States.
SanDisk and the SanDisk logo are trademarks of SanDisk
Corporation, registered in the United States and other countries.
microSD is a trademark of SD-3C LLC. Other brand names mentioned
herein are for identification purposes only and may be the
trademarks of their respective holder (s).
This press release contains certain forward-looking statements,
including expectations for new product introductions, applications,
features, markets, and customers that are based on our current
expectations and involve numerous risks and uncertainties that may
cause these forward-looking statements to be inaccurate. Risks that
may cause these forward-looking statements to be inaccurate include
among others: market demand for our products may grow more slowly
than our expectations or there may be a slower adoption rate for
these products in new markets that we are targeting, these products
may not perform as expected, these products may not be available
when expected, and the other risks detailed from time-to-time in
our Securities and Exchange Commission filings and reports,
including, but not limited to, our most recent Annual Report filed
on Form 10-K and our subsequent Quarterly Reports filed on Form
10-Q. We do not intend to update the information contained in this
press release.
11 gigabyte (GB) = 1 billion bytes
Custom Flash Memory Product Integrates MNO Applications and
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