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MILPITAS, Calif., September 14, 2011- SanDisk
Corporation (NASDAQ: SNDK), a global leader in flash memory storage
solutions, today introduced the SanDisk® Memory
Vault, the first product in a new category of devices that are
designed for long-term data preservation. SanDisk announced the
device today as part of a comprehensive new
suite of retail products.
The SanDisk Memory Vault is a photo
album for the digital age that allows consumers to preserve images
in one reliable location. The device connects to a computer's USB
port for easy drag-and-drop functionality and features a sleek,
ruggedized, metallic design that looks great on any desktop and
fits into any drawer.
"SanDisk already offers great
image-capture products, and we've built upon that expertise to
create a new category of image-preservation products," said Tim
Sutton, senior product marketing manager, SanDisk. "The Memory
Vault allows parents to preserve photos of their daughter's first
steps alongside videos from her wedding and then pass those images
down for generations to come."
Most Consumers Would Not
Destroy Their Family Photos for One Million Dollars
SanDisk also issued results from an online survey conducted on its
behalf by Harris Interactive from July 28-August 1, 2011 among
2,294 U.S. adults aged 18 and older2. The survey found that 79
percent of U.S. adults with digital photos plan on passing them
down to future generations. Photos are so precious that 64 percent
of U.S. adults would not consider destroying their family photo
collection for any amount of money, not even for one million
Hard drives contain moving parts and
CDs can scratch; the SanDisk Memory Vault delivers the long-term
reliability that valuable photos deserve. The device utilizes
SanDisk's Chronolock™ technology, which incorporates the key
elements of advanced solid-state storage to create a proprietary
memory management solution. SanDisk conducted accelerated
temperature cycling tests that simulated the effects of data
retention over long periods of time. This allows the device to
provide consumers with peace of mind that their precious photos and
videos will be preserved for up to 100 years1.
Family Photos Rank First
Among Items to Save From a House Fire
Aside from a family member or pet, family photos rank first among
the items U.S. adults would save from a house fire. However, more
than half of U.S. adults say that they could not gather all of
their important family photos within one minute. The SanDisk Memory
Vault lets consumers consolidate family photos in one reliable
location and quickly access their important images when they need
The SanDisk Memory Vault is available in 8 gigabyte (GB)3 and 16GB
capacities and can store thousands of images and hours of HD
video4. The device carries MSRPs of $49.99 and $89.99 and includes
a lifetime limited5 warranty.
SanDisk Corporation (NASDAQ: SNDK) is a global leader in flash
memory storage solutions, from research and development, product
design and manufacturing to branding and distribution for OEM and
retail channels. Since 1988, SanDisk's innovations in flash memory
and storage system technologies have provided customers with new
and transformational digital experiences. SanDisk's diverse product
portfolio includes flash memory cards and embedded solutions used
in smart phones, tablets, digital cameras, camcorders, digital
media players and other consumer electronic devices, as well as USB
flash drives and solid-state drives (SSD) for the computing market.
SanDisk's products are used by consumers and enterprise customers
around the world.
SanDisk is a Silicon Valley-based
S&P 500 and Fortune 500 company, with more than half its sales
outside the United States. For more information, visit www.sandisk.com.
1 To learn more, visit www.sandisk.com/preserve
2Survey Methodology. This survey was conducted online
within the United States by Harris Interactive on behalf of SanDisk
from July 28- August 1, 2011 among 2,294 adults ages 18 and older.
This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting
variables, please contact firstname.lastname@example.org
31 gigabyte (GB) = 1 billion bytes. Some capacity not
available for data storage.
4Approximations: results will vary based on file size,
resolution, compression, bit rate, content, host device, pre-loaded
files and other factors. See www.sandisk.com
530 years in Germany and other regions not recognizing
"lifetime limited" warranty.
SanDisk's product and executive images can be downloaded
SanDisk's web site/home page address:www.sandisk.com
SanDisk and the SanDisk logo are
trademarks of SanDisk Corporation, registered in the United States
and other countries. Chronolock is a trademark of SanDisk
Corporation. Other brand names mentioned herein are for
identification purposes only and may be the trademarks of their
respective holder (s).
This press release contains certain
forward-looking statements, including expectations for new product
introductions, applications, features, markets, and customers that
are based on our current expectations and involve numerous risks
and uncertainties that may cause these forward-looking statements
to be inaccurate. Risks that may cause these forward-looking
statements to be inaccurate include among others: the market demand
for our products may grow more slowly than our expectations, or our
products may not be available in the prices or the capacities that
we expect, or our products may not perform as expected and the
other risks detailed from time-to-time in our Securities and
Exchange Commission filings and reports, including, but not limited
to, our quarterly reports on Form 10-Q and our annual report on
Form 10-K. We do not intend to update the information contained in
this press release.
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