Name: Doreet Oren
JobTitle: Director, Product Marketing, Solid State Drive Business
Unit
Doreet Oren is the official SSD spokesperson for
SanDisk, and is responsible for delivering new product
announcements and communicating SanDisk's vision to the media. Oren
often lectures and gives training to both external and internal
audience at a variety of conferences. Oren has over 15 years of
industry experience, and has held management positions in R&D,
product management and marketing for international high-tech
companies. Oren has published articles in international journals,
including Component Times, New Electronics and Embedded Computing.
She has spoken at industry conferences most recently at Flash
Memory Summit 2008, CA, USA; Microdevices 6th Semiconductor Memory
Symposium 2008, Tokyo, Japan; DRAMeXchange Compuforum 2007 and
2008, Taipei, Taiwan. Oren received her BSc in Computer Science
from George Washington University, USA.
Name: Don Barnetson
Job Title: Sr. Director of Strategy, OEM
Business
Don has extensive experience in the semiconductor
industry, serving in senior marketing and technical sales
positions. Prior to joining SanDisk, Don ran the flash product
marketing organization at Samsung Semiconductor, Inc. specifically
involved in the launch of Samsung's SSD and Hybrid Hard Drive
products. Previously, he managed field application engineering
teams at Micron Technology, Inc. and PNY Technologies, Inc. Most
recently, Don worked at Nanosys, Inc. on novel nanostructures to
further enabling flash scaling below the 22 nm node.
Don received a Bachelor of Science degree in electrical
engineering from the University of Calgary and holds an MBA from
the Haas School of Business at UC Berkeley.
Name: Avi Klein
JobTitle: Senior Principal Engineer, Memory
Technology Strategy
Avi Klein is a Principal Engineer focused on Flash
Technology and Market Knowledge at SanDisk Corporation, Milpitas,
CA. In his role, Avi performs extensive research of Flash markets
and the competitive landscape; Flash technology, both current and
future; and provides knowledge, consultancy, analysis, and training
services across the company organizations. Avi also participates in
company strategic discussions. Prior to the acquisition of msystems
by SanDisk, Avi was Director of Flash Technology at msystems,
dealing mainly with technology assessment, market research,
business development and corporate strategy.
Avi has more than 20 years of experience in the semiconductor
industry, mostly at Intel, where he held managerial positions in
the fields of Engineering, Yield, Process Integration, Quality and
Reliability, Technology Transfer, Failure Analysis (FA) Lab and
Environmental, Health and Safety (EHS).
Avi earned his degree in Process/Chemical Engineering from the
Technion, Israel Institute of Technology, Haifa, Israel and MBA
from Kellogg - Recanati International Executive MBA program of
Northwestern University and Tel Aviv University. Avi has special
interest in emerging technologies for non volatile memory,
nanotechnology and enterprise knowledge management.