Shuki Nir is SanDisk's senior vice president, corporate marketing and general manager of retail. Previously, he served as general manager of SanDisk's consumer business. Nir joined SanDisk in November 2006 through the acquisition of msystems Ltd. Prior to that, he held sales and marketing positions at Destinator Ltd. and also co-founded and served as chief executive officer of MindEcho. Nir earned his bachelor's degree in law and accounting and his master's degree in business administration from Tel Aviv University.