Future Proof Storage Summit

Flash Memory Storage Takes Center Stage at SanDisk’s 3rd Annual Future Proof Storage Summit

Demand for better and richer connected user experiences will drive the mobile market to increasingly adopt Flash Memory technology for responsive and reliable storage, Drew Henry, SVP and GM of Mobile and Connected Solutions told more than 300 attendees at SanDisk’s 3rd Annual Future Proof Storage Exclusive Technology Conference on August 26, 2014 in Shenzhen, China.

This year’s event brought together executives from more than 90 Asia-based mobile, tablet and consumer electronics companies and manufacturers, including Huawei, Xiaomi, Lenovo and ZTE.

Leading companies in the mobile ecosystem, including Allwinner, HiSilicon, Intel, MediTrek, Microsoft, NVIDIA, Qualcomm and RockChip, also sent their senior representatives, emphasizing their close relationship and tight technical integration with SanDisk.

Six presentations and two panel discussions examined new technologies, applications, flash storage advancements and market trends that are shaping the mobile and connected world today and the future.

“By working closely to integrate new SanDisk X3 storage solutions with the products from our ecosystem partners, we’re enabling manufacturers to offer smartphones, tablets and other innovative devices for the mass market—providing users the capacity and application performance they demand,” Henry told attendees in his keynote talk: Designing for the Next Generation of Storage, Smartphones, Tablets and New Devices.

In addition to Drew Henry, other SanDisk participants included:

• Christopher Bergey, VP & GM, Mobile & Tablet
• Rafael Feitelberg, Senior Director of Strategic Marketing, MCS
• Avi Klein, Senior Principal Device Engineer
• Henri Richard, Senior Vice President, Worldwide Commercial Sales and Support
• Gary Wang, VP of Commercial Sales and Support – Asia
• Jesse Z. Zhang, VP of Asia Enterprise Sales

The conference also included presentations by other industry thought leaders, including Bob O’Donnell, Founder and Chief Analyst of TECHnalysis Research. In his Future of Mobility presentation, O’Donnell said, “Device storage will become increasingly more critical for managing a portable digital identity—including our data, passwords and preferences—that works across devices and services.”

SanDisk showcased the latest in storage technologies with two live demos: one that highlighted iNAND^® 3120’s X3 performance vs an X2-based option, and a second that framed the exceptional user experience and performance advantages of iNAND^® 7030.

“This year’s attendance increased by more than 100 compared to our 2013 event,” says Rafael Feitelberg, Senior Director of Strategic Marketing of Mobile and Connected Solutions at SanDisk. “Our post-conference survey indicated more than 90% are interested to come back next year, with more than 85% of attendees wanting to learn more about SanDisk’s products and technologies.”